work that
redefines use & AGENCY

AND ACTION

For a film equipment brand, I designed a challenge that forced young filmmakers to create under impossible constraints. By shifting control from instruction to autonomy, the capabilities of the tools were revealed through creative use rather than demonstration.

CENTRAAL MUSEUM

I developed an app that allowed visitors to collectively contribute to a living identity of the museum. Inspired by Joseph Beuys’ idea that everyone is an artist, the project reframed the museum from a fixed institution into a collaborative, evolving artwork.

WORK THAT
REFRAMes USE & PROCESS

Dutch Design Week

During Dutch Design Week I created furniture that could be skated on. By exposing the work to unexpected use through others, the project challenged fixed ideas of function, value, and authorship.

Destroy to Create

For Nike Sportswear, I made destruction the core act of communication. By dismantling and rebuilding the product in different ways and materials in public, the creative process itself became the message.

work that
INTERVENes IN SYSTEMS

Who's Afraid Red Bull, Yellow and Blue?

For a collaboration between Red Bull and a museum, I recreated iconic artworks using Red Bull’s brand colors and style guide. By testing the limits of both branding and institutional authorship, the project explored what each system would tolerate when mirrored back at itself.

Concrete Dunks

I placed concrete replicas of Nike sneakers in front of key sneaker stores across multiple cities. By mimicking the mechanics of hype and scarcity, the project exposed how value is constructed through mystery, circulation, and belief.

Exploration & Research
PROJECTS

Guerilla Upcycling

I produced limited-edition furniture illegally in public space to study how context and scarcity shape perceived value. The project explored the shifting boundary between design, art, and commerce.

The Process

I documented the decay of an object over time to observe how meaning shifts through duration and context. Without narrative or intervention, perception changed solely through time.

Independent designer.
Amsterdam, NL

Selected work shown here reflects ongoing practice across institutions, brands, and self-initiated research.